Mission, vision and values

"Our commitment to innovation and sustainability is at the heart of                     everything we do. By developing               products that meet the ever changing       demands of our customers, we're                   paving the way for an even greener                   future."

-John Thijssen, Group CEO



Our mission

It is our mission to help feed the world sustainably and enhance green spaces.

Our vision

We will be the partner of choice for innovative and sustainable agriculture and sports & leisure solutions, by sharing our global expertise with our customers and end users locally. We put the end user at the heart of our business, making the Barenbrug experience outstanding at every level.


Our key values

At Barenbrug, our key values are the foundation of everything we do. They guide our decisions, shape our culture, and define our identity. These values are believes that drive us to excel, innovate, and create meaningful solutions for our customers, end-users and stakeholders.


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We take the road less traveled

We believe that true innovation comes from daring to explore the road less traveled. This key value embodies our commitment to pushing boundaries, embracing new ideas, and continuously evolving to create impactful solutions. 



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Teamwork drives our success

We believe that collaboration is the cornerstone of innovation and success. By working together, we leverage the different skills and perspectives of our global team members, leading to creative solutions and unparalleled results. Collaboration fosters a culture of mutual respect, open communication and shared goals so that every voice is heard and valued.



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Caring: Happy planet, happy people

We believe that the well-being of our people and the health of our planet are intrinsically linked. Our key value, "Happy People, Happy Planet," reflects our commitment to fostering a positive impact both socially and environmentally. This value is the driving force behind our mission to help feed the world sustainably and enhance green spaces.



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Our people make the difference

We believe that our people make the difference. It is their passion, dedication, and unique talents that set us apart from the competition. We foster a culture where every individual is empowered to contribute their best, knowing that their efforts are recognized and valued. We are more than just a team; we are a global family, and it is this unity that makes all the difference.



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Solid relations are built on trust

We believe that trust is the foundation of any successful relationship. Both with our customers, end users and employees, we strive to build and maintain solid relationships based on mutual trust and respect. We commit ourselves to honesty, transparency and ethical behaviour to guide our decisions and actions. By prioritising trust, we create a collaborative and supportive environment in which everyone can thrive and in which our relationships grow stronger over time.